The New Marketing Geography – Six-Digit Postal Code Boundaries

By: Adriana Noton - May 9th, 2011  Filed under: Address Management, postal code map, spatial analysis Add Comment

Location intelligence has become an essential tool to helping businesses expand and grow their markets. Making use of marketing analytics to drive their business activities has become a standard practice for most enterprise. Today, using the new marketing geography – Six-Digit Postal CodeOM boundaries, acquired through location intelligence solutions, businesses can achieve optimum levels in trade area delineation, market segmentation and serviceability.

There are approximately 818,000 active postal codes (FSALDU) for residences and businesses in
Canada. In the past, experts promoted the use of government administration boundaries as the ideal geographic unit for marketing activities. Only recently, a six digit postal code geographic boundary fabric has been created that covers all urban and rural areas across Canada.

Postal code boundaries are typically smaller geographic units representing smaller clusters of households and individuals. The maintenance and updating of geographies is also significantly different. Census geography is determined for the primary purpose of collecting descriptive statistics regarding the populations within their boundaries. Businesses with GIS software, access to vector street data that is ascribed with address verification ranges, and customer data that has been address-referenced, have the ability to delineate and study the trade areas where the majority of their customers are located which includes where they live and work. Companies can also focus direct mail advertising campaigns on their own trade areas, or their competitors’. Furthermore, GIS can be used to analyze the socio-economic characteristics of the population within trade areas, enabling businesses to make sure that the products and services they offer meet the needs and preferences of target populations.

Data acquired from location intelligence solutions that provide a more granular and present view of the market place provides the following business benefits:

• The business is able to locate higher value customers that have higher purchase value and purchase frequency.

• The ability to achieve higher sales conversion rates by more accurately targeting marketing activity to specific customer profiles.

• The business is able to reduce marketing campaign costs, from analytics through to distribution.

Six-Digit Postal CodeOM boundaries data provides increased precision to the marketing professional. As well, increased granularity in marketing geography allows marketing researchers to identify more subtle variation in geodemographic variables. This new capability enables business benefits directly associated to the use of six digit postal code boundaries when driving marketing analytics where location is a relevant consideration.

Postal addresses are now used for more than just sending mail. Businesses now have the ability to use location intelligence solutions to identify key information from postal code data to better identify and develop markets and determine potential risks so that they can effectively grow their business. Location intelligence solutions such as Postal Code mapping software will have the most comprehensive and detailed collection of Canadian postal geography products that provide a robust marketing analytics and distribution data solution, with unmatched neighbourhood level precision. By using Six-Digit Postal CodeOM boundaries as the new marketing geography acquired through location intelligence solutions, businesses can now achieve the most favourable levels of performance in trade area delineation, market segmentation and serviceability.

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Transforming Location Intelligence Into Profit

By: Adriana Noton - May 9th, 2011  Filed under: Location Intelligence, spatial analysis, Technology Add Comment

More businesses are now realizing that technology is only as good as the content and quality of the data that is being managed. Location intelligence provides the capability to organize and understand convoluted processes through the use of geographic relationships. At an enterprise level, Location Intelligence has the capacity to optimize business processes to improve profitability and competitiveness. Location intelligence helps businesses use the principles of location to organize, reason, plan, and problem solve. The degree of information is enriched by the successful integration into a process that results in better business decision making. Transforming location intelligence into profit is about transforming business processes to create more enterprise opportunities.

The business use of location intelligence can be divided into the following three sub-categories that are designed to improve profitability.

Consumer Applications: These are enterprise applications that build loyalty among customers and influence purchasing behaviors. For example, retailers can execute store-specific promotions with more accuracy or use location intelligence to enhance loyalty program services.

Customer Service: Applications that facilitate customer service and self-service to improve the overall
customer experience. For example, a government agency can more efficiently measure service levels or
plan for the distribution of services that are in many cases dependent on variables that change over
space, such as household income or number of children.

Enterprise Decision Support: Enterprise applications that help create optimal business strategies where the outcome is improved profitability. For example, identifying common customers and determining how to offer services to achieve the greatest value.

To access all possible revenue opportunities through location intelligence, a location intelligence provider should be able to provide the following:

All Validated Addresses in a Market: Creating the capability to determine the exact households
in a serviceable market’

Mapping to the Property: Adding geo-targeted precision through geographic references to the
property parcel or roof-top levels for contemporary location intelligence applications.

Residential, Business and Unit Information: Illuminating residential and office buildings with
access to validated unit and floor information.

Address Management: Address validation, data cleansing, and data maintenance. The enterprise benefits from clean, current, and standardized address elements with geographically explicit references. verifying the existence of individual addresses by matching them against a master address database of functional addresses.

Mapping Addresses: Transforming addresses to embed explicit references of location. This
allows the enterprise to map customers and to understand the opportunities among business
assets, programs and competitive threats.

Standardizing Addresses: Ensures a common address structure, syntax, and nomenclature.
A corporate-wide level of standardization allows for more predictable levels of data quality
and system performance.

Merging customer information from a master address database provides complete viewing of all addressed dwellings. This allows for product penetration views, even into Multiple Dwelling Unit (MDU) buildings. Changes to customer product and service levels by building can now be measured to assess marketing, sales, and operational activities. Using location intelligence helps a business understand fundamental characteristics about customers, prospects, and their potential relationships to an enterprise’s revenue-generating operations. Location Intelligence has the capacity to optimize business processes to improve profitability and gain a competitive edge.

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Location Intelligence: Leveraging the Power of Canadian Postal Code Mapping

By: Adriana Noton - April 6th, 2011  Filed under: Location Intelligence, postal code map, spatial analysis, Technology Add Comment

In the business world, location is the new intelligence. Providing a location based view to business intelligence helps businesses maintain a competitive edge. Today, a postal address means much more than just sending mail. Businesses are able to use location intelligence to leverage Postal Code data to better address market opportunities and risks in an effort to grow their business and make business operations more efficient.

When defining Location Intelligence, it is often described as the ability to visualize geographic and spatial data to gain vital business insights and make better business decisions. Location intelligence software allows businesses to view detailed color-coded maps and work with interactive analytics. By consolidating a geospatial database enterprise, businesses are better able to leverage location based data such as postal codes to gain a more insightful view when they evaluate their competitors, profile customers and potential customers, manage their marketing budget assets, and identify new business opportunities.

Location intelligence services help a business better target marketing potential, reduce risk, and streamline operational efficiencies. By using Address Recognition and Address Geocoding web services and software, a business is better able to leverage address recognition where they have the ability to correct, standardize, and verify addresses. Utilizing address geocoding gives businesses the ability to visualize a validated address while also geocoding other places in the area using postal codes such as streets, nearby businesses, competitors, supply routes, intersections, and more, with the highest level of accuracy. Location intelligence databases provide access to real-time updates of reliable location content. The database contains a wealth of not just addresses, but also address-related content. The result is reliable information about a potential market that allows for better addressing of risk and opportunity.

Geocoding is an essential component of location intelligence. The process of geocoding an address involves assigning a unique latitude and longitude to a physical location. It can pinpoint the location down to the building rooftop. By leveraging location intelligence using postal code mapping, businesses can integrate data about policies, terrain, geographical boundaries, routing, and demographics. They have the ability to visually and identify their risk exposures, and mitigate those risks.

In terms of sales, marketing, and distribution, location intelligence using postal code maps helps businesses leverage such vital business operation areas. Such knowledge and benefits that can be extracted include: optimize sales processes, identify areas of market potential, and match networks, sales, and marketing, in order to make the most out of that market’s potential. As well, businesses can utilize demographics, consumer buying trends, and lifestyle information to better understand their customers and develop better customer service programs in order to realize the highest sales potential.

Today, more businesses are realizing the benefits and necessity of using location intelligence solutions to grow and expand their business while maintaining competitiveness in such a highly competitive world. Using such solutions as postal code maps allows businesses to gather vital data to help them make better businesses decisions that ultimately leads to success. Using postal code maps definitely improves a businesses bottom line.

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Location Intelligence: Important Support for Mineral Exploration

By: Adriana Noton - February 4th, 2011  Filed under: spatial analysis, Technology Add Comment

The natural resource industry depends on technical data to be able to locate, analyze, and develop their main assets. In the mineral exploration industry, location is everything. Location intelligence solutions have proven to be essential in the mineral exploration industry. By using a comprehensive location intelligence system, companies can find the exact location of the largest resource concentration. Location intelligence technology allows mineral exploration scientists and researchers to make more accurate decisions resulting in greater use of time and money.

Location intelligence solutions allows mineral technical staff to integrate data from a number of different sources, put all of the data in a central geospatial environment, and then provide the analytical tools to put the data in their own framework. Using such location technology as satellite sensors that contain multiple wave band colors, scientists are able to interpret short wave infrared, near infrared, and thermal infrared wave lengths to identify the earth’s various structural features. As well, thematic mapping and multi-spectral imaging allows for the collection of various vegetation, rock, and soil properties. The data can be used to identify oxides, soils, and clays from satellite images. With location intelligence, researchers and scientists can identify exact resources.

Location intelligence is an ideal platform to search for new mineral deposits as data sources from various sources such as satellite images, geologic maps, and geophysical images, can be put in formats that allow them to be brought together to determine important results. As well, GIS can help scientists and researchers perform such tasks as: data collection, analysis, reporting, management, and forecasting. They can collect field data electronically using GPS receivers and other data collections can be downloaded from the internet. All of the data groups can be integrated, manipulated, and analyzed using location intelligence solutions. Various applications can be employed for a variety of tasks such as managing borehole data. With such data as elevation, geophysics, and geochemistry, geological cross sections can be created. The overall result is more accurate data and analysis which will help management make better business decisions, reduce exploration waste costs, and it gives the company a competitive edge.

Location intelligence solutions provide all of the essential tools needed to complete the mapping and analysis for the early stages of mineral exploration. By using this innovative and advanced technology, technical and research staff have the ability to create, modify, import, and display data in easy to understand formats for easy interpretation. They also have the ability to zoom-in and pan around areas in real-time and manipulate, modify, and analyze the data to predict possible outcomes. It is also used to assist geologists in identifying trends and anomalies in the various types of data gathered from the different sources. As well, it can also help identify false anomalies that would normally not be apparent when using conventional methods of analysis.

The underlying mapping and visualization capabilities of location intelligence allow mineral exploration companies to integrate and analyze exploration information which gives them the ability to make critical decisions accurately and with confidence. Location intelligence is a vital support tool for the mineral exploration industry.

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Location Intelligence Solutions: Innovative Spatial Data for Navigation and the Internet

By: Adriana Noton - December 8th, 2010  Filed under: spatial analysis Add Comment

The use of geographical data is becoming a significant part of our daily lives. The internet has become an important technological mechanism for GIS location-based activities. As a result, the internet has become the preferred means of real-time delivery of geographical information.

Today, internet users are able to download internet-based innovative spatial data in the form of digital map layers consisting of geographic information system (GIS) features resulting in easy to understand digital mapping. Access to networked spatial data has resulted in the use of location-based services for a variety of purposes. It is now common to find a broad range of downloadable map-based applications and data sets online. Innovative spatial data for navigation and internet location-based applications can now be used by anyone needing real-time delivery of geographical information.

The use of web mapping has evolved to the point where users can access an internet platform to find out exactly where they are, how to get a particular location, and to help them find the best route to the location. The most common interface for spatial searching via the web is a map. For instance, a map-based search engine uses a specific interface that can support a broad range of spatial searches. As well, users now have mobile mapping platforms that provide exact locations, routing instructions, and details about the specific location being queried.

Everyday, millions of people are now using spatial data to find location-based solutions and help them make better decisions. Innovative spatial data is now being offered in a variety of different packages to assist with decision-making in both the business and public sector. Delivering spatial data online involves three specific areas that include: the spatial data, the information technology, and the method of data delivery. Spatial data is used in a variety of forms that includes: mapping services which gives users the ability to manipulate the maps online, route information to give the user specific directions, efficient geocoding which involves the generation of a coordinate, and web services which involves providing access to data that can be distributed across multiple channels so that other applications can use this data for their own specific purposes.

Today, we are now seeing incredibly powerful geospatial tools online which have improved spatial data collaboration, increased speed and power, provided effective online analysis, and provided more data in an easy to understand output to improve a user’s understanding of the data. With the advances of wireless connectivity, position sensing, and mobile devices, the market for location-based services is rapidly increasing. For instance, wireless emergency services with wireless capabilities that allows the pinpointing of a cell phone is in great demand as an essential service. As well, businesses can provide the exact directions to their location.

The internet has had a remarkable effect on the way businesses and individuals communicate. More information is now available that makes it easier to harness the power of location-based applications and list cleaning. Innovative spatial data for navigation and internet location-based applications has become a vital part of implementing effective location intelligence solutions.

Business Solutions: Social Networking and Location Intelligence

By: Adriana Noton - November 1st, 2010  Filed under: spatial analysis Add Comment

Today, more than 500 million people use Facebook. Other social networking sites such as Twitter are being used by millions of web users from around the world. People use these social networking sites to connect with friends and family as well as to provide a great deal of personal information to users in their networking group. For businesses, social networking sites provide enormous potential for building a brand and attracting sales. The key to leveraging social networks is to use these networks as a powerful research and data collection tool in order to identify and target relevant customers. To achieve their social networking marketing goals, businesses are now taking advantage of location intelligence solutions.

Today, the top social networks according to the number of registered users include: Facebook, MySpace, YouTube, Twitter, Yahoo, MSN/Windows Live/Bing, Flickr, and LinkedIn. Using location intelligence solutions to gather social networking data for social analysis allows businesses to build large consumer databases based on their own defined parameters. The data gathered can include: consumer demographics, location of the consumer, as well as consumer lifestyle, behavior, personality characteristics, shopping habits, interests…etc. As well, the emergence of mobile devices such as the iphone and ipad allow businesses to harness the power of location awareness from the spatial data.

There are business intelligence software solutions that provide effective social network analysis. They are designed to help businesses identify exactly where to market their products and services. Within a social network, the social relationships are viewed as individuals within the social networks as well as their relationship with other users. The software is used to research social network users and obtain an all-inclusive view of the users’ actions, behaviors, and interests, in order to leverage new marketing areas. Social data maps are created to show the common links among individuals, other users in the network, and the groups in the social network. Once social analysis has been completed, a business able is able to create and implement marketing strategies that can include: conversational marketing (i.e. online dialogue such as in a Blog or on Twitter), Influence Marketing (targeting an individual who has influence over potential buyers in the network), Similarity Group Marketing (leverage existing relationships to build brand recognition and customer loyalty), Word of Mouth Marketing (i.e. creating viral videos), and much more. Companies will also have the ability to target influential Blog conversations for the purpose of direct marketing and brand advertising.

Harvesting information from people belonging to various social networks allows a company to create an effective and large consumer database. Social media marketing solutions involve using the data collected to create and implement such marketing solutions as: running targeted banner ads, creating social network online ad campaigns, and providing customers with useful information through various online communication methods. The fundamental objective to achieving success when using social media networks to market or build a brand is delivering advertising and services that are valuable to the users and are not viewed as intrusive.

Using Business Location Intelligence Solutions to harness the marketing power of online social networking is fast becoming a vital component to improving a business’s bottom line, building a brand, and attracting and maintaining a loyal customer base.

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The Future of Business Intelligence: Innovations in Location Intelligence

By: Adriana Noton - November 1st, 2010  Filed under: postal code map, spatial analysis Add Comment

In the coming years, many business analysts are predicting that Business Intelligence (BI) will play a central role in the success of a multitude of different types of businesses. This is due to the fact that more businesses are recognizing the benefits of spatial data analysis in making smarter business decisions. Employing business intelligence solutions provides such benefits as: identifying the location of targeted customers, understanding customers better, reaching targeted customers, optimizing business operations, managing revenue more efficiently, minimizing risks, and forecasting potential problems. Because of changing consumer lifestyles that now includes incorporating technology in their daily lives, the future and innovation of location intelligence is expected to focus on such technological innovations as the internet and mobile technology such as iphones. The result of utilizing location intelligence solutions in a world where technology is now a part of nearly everybody’s life is greatly improved business performance.

Businesses use location intelligence solutions to gather, organize, and analyze consumer data through the use of geographic patterns and relationships. Because consumer trends are shifting to using such technology as the internet, iPhones, etc, on a daily basis, business intelligence teams must now harness the opportunities this technology has created in order to improve their marketing strategies and reach their targeted market. In addition, the changing economic environment has resulted in diminished marketing budgets which have made the development effective and successful marketing strategies even more vital.

Today the internet has created a world wide market that does not have any geographical boundaries. For instance, it has been estimated that 1 billion people will access social networks by the year 2014 and most of the users will use a location based application. Businesses now have the ability to communicate directly with their targeted customers and meet their demands in order to gain a competitive edge. As well, marketers will be better able to identify current consumer trends and forecast future trends. It will also help them create and implement more effective business strategies that have a better chance of achieving success. A business will be able to better understand customer behavior, recognize and take advantage of unexpected opportunities, and predict problems before they occur.

Social computing, cloud computing, and mobile computing, are now a part of most people’s daily lives. Future innovations in location intelligence will allow companies to harness these technologies to develop effective strategies to reach their customers. For instance, taking advantage of consumer driven technological applications will involve incorporating such areas as marketing, product promotion, customer loyalty, point of purchase, etc., into these applications. As well, using Real-Time Business Intelligence to gain instant information will become essential to achieving success.

Because of the emergence of huge spatial data sources such as Google maps, more consumers are adopting location based applications such as iPhone Apps, businesses must now engage in innovative thinking to capitalize on the data. In the future, technological advancements will result in business intelligence undergoing a fundamental shift that will revolutionize the way business decisions are made. Businesses who do not embrace this shift will definitely be at a serious disadvantage when trying to succeed in such an intensely competitive world.

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Benefits of Spatial Location Intelligence Solutions

By: Adriana Noton - August 12th, 2010  Filed under: spatial analysis Add Comment

In a world where businesses have the ability to target customers in all areas within a country and even global regions, it has become essential to utilize technology to better identify business solutions and make better business decisions in regards to marketing, identifying current trends, reaching customers, and developing a complete awareness of potential problems and key relationships and patterns. The use of spatial location intelligence solutions has become vital in helping businesses achieve their goals.

The following outlines the benefits of utilizing spatial location intelligence solutions:

Real-Time Access to Information: Today, information gathering is essential to maintaining business success. Technological advancements have resulted in available information growing at a rapid rate. Spatial location intelligence allows businesses to gather a wide variety of data in various formats and put the information in a workable format that allows for easy access and understanding. Such format can include: digital displays, graphs, charts…etc.

Efficient Management of Spatial Data: Spatial location intelligence solutions provide businesses with the ability to manage data as needed. As well, company’s can integrate the data to make it relevant to their specific criteria for a particular region. This allows them more flexibility to better manage their data, visualize scenarios, solve problems, and make better business decisions.

Precision Search Queries: Utilizing spatial data allows for better representation of such features as transportation routes, buildings, water ways, retail locations, property lines, postal code boundaries, communication objects such as cell phone towers, and much more. As well, there is more precise location information for such features and objects as hospitals, bridges, street addresses, flood zones, earthquake zones, and residential and business addresses. It also allows for the identification of relationships of geographic features and objects in an area. Such formulas can be used to calculate driving times, proximities, travel distances, and more. The goal is to make more informed business decisions.

Real-world Applications: Spatial location intelligence solutions can be used in a wide variety of areas such as in Government for such tasks as economic development, public safety, health safety, homeland security, and land records. Key features include: managing geospatial information referenced by latitude/longitude, ensuring precision and accuracy, and supports space and time based searches. As well, such organizations as the Military, meteorology, and oceanography benefit from using spatial location intelligence solutions. For businesses, they can analyze demographic data to find regions to sell their products or services. Data collected using the Geographic Information System will help businesses acquire a better market picture of a particular market region much faster and easier.

There are numerous benefits to utilizing spatial location intelligence solutions. Businesses are able to successfully visualize and map analyzed data to identify current shopping trends, consumer lifestyle trends, changing demographics, specific geographical objects and features, to help them better understand their business markets in order to boost productivity, improve business performance, increase profitability, and generate revenue. The most important benefit of using spatial location intelligence solutions is to help businesses leverage their data to make better businesses decisions, as well as improving their bottom line.

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Make Smart Business Decisions Using Address Database Management Solutions

By: Adriana Noton - July 19th, 2010  Filed under: GIS, spatial analysis Add Comment

In today’s highly technological fast paced world, businesses have to make the most out of advanced technologies in an effort to maintain competitiveness. Because businesses now have more opportunities to reach customers regionally as well as globally, they need to use smart technology to make better business decisions. One such technological solution is using address database management solutions.

Because businesses have the ability to gather data from a variety of regions in a country and beyond, they need to be able to create an extensive address database that allows analysts to assess a number of factors before implementing such tasks as marketing strategies, creating markets for new products and services, and assessing the risks for creating new business ventures in a region. Address database management solutions allows businesses to analyze data and create reports in a variety of formats to better understand a region and its features so they can implement strategies that have the least risk of failing.

Using such advanced technology as address database management solutions allows a business to create visuals of an area containing specific data relative to their business goals. For instance, address database management software such as Spatial’s Location Hub software allows for address management of existing databases to optimize services, target new customers, and keep up-to-date with changes by continually updating the content in their address database. As well, address management software allows for the management and analysis of very large data, manage and identify duplicated records, and link to other management databases.

Address management software solutions allows for effective content management of data that is applicable to any industry, efficient management of assets, enrich current databases with relevant and new content, and create visuals of regions, urban areas such as town and cities, and even visualize a single address, as well as geocoding multiple addresses in a surrounding area The fundamental goal is to better analyze the most current data in order to implement business strategies that will be successful.

To implement wise strategies with a minimal risk of failing, business can use address database management to identity potential risks as well as key relationships within a specific region. For instance, businesses can create an address database with key relationships and patterns using such data as: customer data, shopping tends, transportation routes, nearby competitors, changes in demographics, advertising medium in the area, income statistics in the area, and much more. All of this information can be collected, assessed, analyzed, categorized, and put in a workable format that will benefit the business and their operational decisions. The ultimate business goal is to reduce operational costs, reach targeted consumers, implement successful marketing campaigns, and generate profits. By analyzing all of the data, analysts can reduce any risks that may cause a plan to fail.

By integrating address database management solutions in a workable address database format, analysts can improve business performance by getting a better depiction of a potential market. As well, they can better leverage the acquired knowledge to better streamline business operations and improve the bottom line. Address database management has become an essential business tool that allows companies to thrive in this highly competitive global market.

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Business Management And Location Intelligence; A New Way To Increase Efficiency

By: Adriana Noton - April 19th, 2010  Filed under: Local Search, postal code map, spatial analysis Add Comment

In today’s economy is absolutely essential that every business is run as efficiently as possible. It is important for every manager to take advantage of every technique and every idea to squeeze the most from every day and every product. This will require a keen understanding of the market, product and customer. To be successful, every enterprise will have to focus on business management and location intelligence, a new management concept, if they hope to succeed.

The goal of every business is of course to make money, and it had one has to sell a product for a profit. This seemingly simple task, however, becomes exponentially more difficult during a recession like the one we are currently experiencing. Times like these drive businesses to carefully evaluate every step in the process of getting a product of the manufacture to the shelf and out the door with the customer.

Standard management techniques begin with a careful review of all the processes involved and business. Frequently we see management, document such processes and forms of flowcharts for the purpose of identifying each step. In the analysis and process is to identify the time manpower and money required for each step in the flowchart. This allows the manager to quickly identify which processes require the most resources. Identifying the areas that cost the most allows the process manager to focus his energy where he can make the greatest improvement.

Drilling deeper into the process, the manager looks for a customer supplier relationship between each increment in the process as a whole. This gives a manager a better feel for which steps are the most critical in the overall process. Those which require little manpower and assets, such as automated steps, can be glossed over, while those that are manpower intensive can be given a careful review.

At this point, the manager is looking for better ideas, and more efficient ways to do the same job I either faster, cheaper, or with fewer man-hours. Finding success in any of these areas means that the overall process becomes more efficient and increases profit margin. Ideally the successes come from the ideas of those who are actually encompassing each step and tremendous savings, and then recognized just by listening to the employees who very often do have a better way to accomplish the same task.

In addition to this quality management approach, also known as lean thinking, new concepts in management are constantly being developed. One of the newest is known as location intelligence and postal code map. This is the notion that there are location centric pieces of data embedded in most of the management processes in a business. Mining that data and converting it into actionable information holds great promise for industry.

While location intelligence is a result new concept it is not complicated. It is simply the notion that in addition to product and marketing analysis as usual, the component of where the product is being sold is equally important. For example, in a service industry, knowing in which locations the greatest density of product requirement exists would allow a company to most efficiently position its fleet of service personnel, equipment and vehicles.

Using sound management practices from the past and complementing it with new ideas like location intelligence can get a company an edge in a difficult market. Both companies identify those pieces of data which provide location intelligence and included into their standard business management have the greatest opportunity for efficiency. In difficult times, business management location intelligence, combined to provide a powerful business tool for managers at every level.